Our client is seeking a strong senior associate for their programmatic / addressable activation department. This department serves as our client's hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Senior Associate level will be tasked with the setup, QA, pacing, and optimization of a portfolio of addressable campaigns across a variety of buying platforms (DSPs) while leveraging a suite of 1st-party planning & reporting tools. Strong excel skills and a strong command of at least one buying platform are a must (certifications are a plus). Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc.

• Working in platform, setting up campaigns, optimizing them, and reporting results to clients
• Under moderate direction, works within significant limits and authority on assignments of higher complexity and coordination
• Possesses demonstrated knowledge and skills, including product and industry
• Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
• May interact directly with clients/agency contacts and provide informal guidance, training and assistance to lower level associates and other functional areas
• Key Responsibilities Customer/Client Management: Assists with the execution and day-to-day management of a portion of client assignment, based on specialized or technical knowledge
• Vendor Relationship Management: Understands the variety of vendors and their full value proposition. Manages vendor relationships and conversations independently. Brings recommendations to customers.
• Discipline–Specific Tasks: Can handle advanced campaign complexity and workload (KPIs, targeting, channels, measurement, etc.); gain exposure to management via oversight of Summer Residents and Coordinators
• Platform Reporting: Conducts ad hoc/custom reporting for "deep dive" analytics or per agency request
• Solutions Innovation: Designs and delivers performance updates, business reviews, new audience-based addressable solutions and growth opportunity presentations to key agency and client contacts